EXPOTENTIALLY INCREASE THE CLOUT OF EVERY CENT YOU INVEST USING TACTICS FROM AN 87 YEAR OLD BOOK OF PROVEN ADVERTISING SECRETS
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Learn Scientific Advertising
True confession, as a young man growing up in Trinidad I was obsessed with business ideas and theories. One of the things I learned in my early days was that:
Advertising CANNOT Be Measured
Later, much later, I realized that it was the advertising industry in Trinidad that perpetrated this self-serving myth. Unfortunately, local advertisers are still being fed other false ideas about how advertising works. Today these myths are so ingrained that they are accepted as common knowledge. The truth though is that…
o Advertising revenue from all the various media in
Trinidad and Tobago is over $400,000,000 annually.
o Advertising agencies in Trinidad place a very low priority
on testing ads, measuring reach or keeping any relevant
advertising data. Use of focus groups do not (commonly
used to justify advertising investment)employ strogent
proven target audience criteria.
o The agencies and the media outlets are more focused on
winning “creative advertising awards” than generating sales.
The attitude is that if it's creative and generate
responses it's can win awards that entitle the company to
bragging rights.
A few advertisers reading this will say: “When I advertise I get lots of calls, the advertising pays for itself?”
The answer to that question is a question: “It does not take one cent more to generate more responses, calls or sales; why not maximize the performace of the ad?”.
According to granddaddy of advertising, author of the classic book Scientific Advertising written in the 1920.
“The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.”
BACKGROUND AND PURPOSE
My name is Tony Puckerin, an Independent Marketing Consultant operating a home based business from St. Joseph, Trinidad. Guerilla Marketing Consulting Limited was established 2 years ago with the primary purpose of assisting small to medium sized businesses to market their products and services. To date I have engaged 13 clients in various marketing projects.
Guerilla Marketing Consulting Ltd.specializes in overall strategic market planning which includes developing and writing marketing/business plans, creating advertising campaigns, providing internet marketing strategies for small offline businesses and copy writing.
My profile doesn't say it but I'm a satisfied, over fifty mature native of Trinidad, I have traveled, what I will call extensively, lived the United States for most of my adult life and have friends in many different countries. Today, I enjoy my life not because I am stinking rich but because I am blessed with good health and what others call a pleasant disposition.
As a consultant, I offer advice freely, some say too freely, but I do enjoy giving. I moderate a group on Facebook Guerilla Marketing For Businesses (Anywhere) and a blog Caribbean Blogger.
Somewhere along the line I realized that no matter how much I give away freely, its just the tip of the iceberg, there is so much more inside. Brings to mind a saying, "a candle does not dim when it lights another". I lay the claim to the title of Trinidad and Tobago's only enlightened:
"GUERILLA MARKETER"
What Is A Guerilla Marketer?
Don't guess, hear it straight from the horse's mouth SEE VIDEOS
Why Am I Focusing On Advertising?
A few questions to these executives, made me realize that the average advertiser (the person who drives the industry) was totally unschooled in advertising and through no fault of the agencies, this lack of basic understanding have been costing local advertiser millions in wasted advertisements.
Let me make it clear that what I’m about to share is not my ideas on what's best to do in advertising. The strategies and techniques you will receive have been tested and proven, time and time again in different markets. They work.
I have used them right here in Trinidad. They are not an “American way” of marketing as I have been told by many Trinidad business people. Yes, I admit that Trinidadians are a lot different to Americans but these strategies are based on human nature not nationality.
For example, it’s in human nature to want anything for free in Trinidad, America, Europe or Africa. Free gets everyone’s attention fast unless they are totally not interested. In fact, people have been conditioned to expect free giveaways, novelties, samples or coupons. That’s just the way it is. There is no explaining it. However, if used inappropriately, FREE can hurt the business more than help. That's why understanding Scientific Advertising is important.
HOW IT WORKS
Designed for ALL advertisers with a focus on understanding how to write effective classified ads, display ads, radio/tv scripts or brochures. How to develop marketing strategies and campaigns and how to get people to come to you instead of you chasing them.
The core theories contained in, Scientific Advertising, by Claude Hopkins is enough to build a solid advertising foundation. You will share in the minute dissection of each paragraph and study individual lines to gain a complete appreciation of the strategies and tactic he recommends. Your experience in the local market will sharpen your advertising skills so that you will never waste another advertising dollar again.
Consume and digest the ideas presented here and you will be able to maximize the revenue you generate from each ad or promotional piece that you approve for your business. You will learn to do this not by guess or opinions but scientifically, experimenting and testing.
In addition to this initial 5 Day course, you will be provided access to webinars, online conference calls and instant messaging. Your participation will quickly explode your understanding of advertising and how to scientifically maximize your investments in advertising. You will generate more revenue without spending a penny more than you spend now on advertising.
Your Guarantee - If you read everything and participate in the webinars and conference calls you will understand exactly how to maximize every advertising investments you make.
And here is your first practical lesson in Guerilla Marketing
YOU GET IT ALL FOR FREE
FREE eBOOK "SCIENTIFIC ADVERTISING"
plus
5 DAY eCOURSE
FROM SCIENTIFIC ADVERTISING"
Chapter 1: "How Advertising Laws Are Established”
Learn:
What Is Scientific Advertising?
Proof Of Why Scientific Advertising Works
Stratagies Used in Scientific Advertising
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